skip to main |
skip to sidebar
Institutional Research - Glamour
"Glamour" Magazine is produced by a well known publishing company called "Condé Nast". I researched Condé Nast and found out that it was one of the first British publishers on the internet. Condé Nast also produce Vogue magazine, and GQ magazines, two of the most popular and successful magazines ever! Condé Nast Interactive's stable of websites now attracts over 2.6 million unique users with 46 million pages viewed each month; 250,000 people have requested to receive emails from them on a daily and weekly basis; and over 200,000 unique users currently access their content on mobile phones. Condé Nast also have a style website, www.stylefinder.com which has a huge age range of 15-45! I feel that this publishing company would be appropriate for my magazine as its magazines have a similar age range to the audience I am aiming for, and as they have produced similar magazines and I know these have been very successful I would be very confident in using the company. The magazines they produce are mainly aimed at a female audience, like my magazine, but they also produce some male magazines, so I know they would have experience in producing content aimed at males.
1 comment:
Why do you think Conde Nast have invested so much in becoming a major presence on the internet? Have you thought about how you might combat the 'threat' of the internet to magazine sales in your magazine? Are there any ways you can use the internet to encorouge people to buy your mag? Will your magazine have an internet presence? How will this be represented in the magazine itself?
Post a Comment