"Stuff" Magazine is published by a "global media company" called Haymarket.
After researching Haymarket I found that they produced magazines of a similar genre, such as "What Hi-FI? Sound and Vision", based on sound and vision gadgets, and other magazines mainly aimed at an older male audience such as car magazines and radio magazines. They also have online magazines such as www.pistonheads.com demonstrating that the audience would be computer literate. They produce other magazines in the USA and Australia.
Haymarket say "Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world." This shows that Haymarket is a very large and successful publishing company for technology magazines.
1 comment:
Why do you think Haymarket produces lots of magazines of a similar genre? Is there any reason why you think Conde Nast would be a more appropriate publisher for your proposed magazine than Haymarket? Does your choice of publisher say something about the emphasis in your magazine?
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